Welcome to ASILO•MAR! I'm so excited that you're here and can't wait to share a bit of the heart behind this shop.
I'll start with the name, which is the question I get most frequently. What's the meaning behind it?
I wanted to create a business that emitted a very specific feeling for all who interacted with it. & When thinking about places that have been impactful in my own life, that have given me this feeling, I landed on Asilomar State Beach in Pacific Grove California. I spent a lot of my youth on this beach, combing for shells, playing in the seaweed and watching the sealife in the tidepools. To this day it's my favorite place and I knew I wanted a shop that showcased the energy I felt whenever I was in the surrounding areas of Monterey, PG and Carmel California.
The literal meaning of Asilomar can be broken into two parts. ASILO: meaning asylum, haven or refuge and MAR: meaning sea.
A refuge by the sea -- that's what I think of when I remember the days I've spent walking along the water in Asilomar and that's what I hope you all feel when interacting with this shop!
To the lovers of coastal living and the sea, anywhere you are, this shop is for you!
-Han